Caffeine in the Toolbox

March 13, 2026

Is caffeine a tool for modern humans?
Imagine you’re at the beach. You slide on your sunglasses and spread a towel out on the sand. The sun...
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6. Making Caffeine Work for You

March 13, 2026

Making Caffeine Work for You
Be the caffeine-consumer you want to be. The next six chapters explore caffeine’s effects – so you can decide just...
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Future Regulations for Energy Drinks

March 13, 2026

Future Regulations for Energy Drinks
Imagine this: You’re pushing your cart down the energy drink aisle, shopping for a can of Full Throttle Energy Drink. You almost...
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Flavor-Enhancer Myth: Colas Get a Pass

March 13, 2026

Flavor-Enhancer Myth: Colas Get a Pass
The FDA almost banned caffeinated soft drinks in 1980. But Coca-Cola and its rivals successfully argued that caffeine was merely...
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Energy Drinks Change Marketing, Not Caffeine

March 13, 2026

Energy Drinks Change Marketing
To recap: Energy drinks as Dietary Supplements must list caffeine as an ingredient, but not its amount, according to FDA...
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What Exactly Is a Dietary Supplement?

March 13, 2026

Dietary Supplement
Caffeinated energy drinks, energy shots, sports gels, weight-loss products, caffeinated gum, and other caffeine-added products are typically regulated as dietary...
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Is Caffeine a Drug or a Food?

March 13, 2026

Is Caffeine a Drug or a Food
Technically, caffeine is a type of psychotropic drug (also called a psychoactive drug). That is, it affects the central nervous system and alters...
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5. Wacky Regulations and Misguided Marketing

March 13, 2026

5-wacky-regulations-and-misguided-marketing/
Sometimes caffeine amounts are listed on a label – and sometimes they’re not. FDA and Energy Products Face Scrutiny Even...
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An Army Marches on Caffeine

March 13, 2026

An Army Marches on Caffeine
Soldiers are getting a new arsenal of powerful weapons, but these are the kind you eat. Beef jerky, chocolate pudding, gum,...
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The New Buzz of Niche Markets

March 13, 2026

The New Buzz of Niche Markets
New caffeinated products are surfacing faster than I can type – and some of them are disappearing just as fast....
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