The New Buzz of Niche Markets

March 13, 2026

The New Buzz of Niche Markets
New caffeinated products are surfacing faster than I can type – and some of them are disappearing just as fast....
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4. Hip New Products and Hidden Caffeine

March 13, 2026

Hidden Caffeine
If you’ve ever chugged down coffee to keep you awake while driving, you know the benefits of caffeine. But coffee...
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Taking Risks: Energy Drinks and Alcohol

March 13, 2026

Energy Drinks and Alcohol
Got a thirst? Need a boost? Slurp down a can, or two – or more – of a refreshing, cold...
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5-Hour ENERGY Shot: More amps than advertised?

March 13, 2026

5-Hour ENERGY Shot
“It contains about as much caffeine as a cup of the leading premium coffee,” say the ads for 5-Hour ENERGY shot....
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Supplements in Energy Drinks

March 13, 2026

Supplements in Energy Drinks
The “energy” in energy drinks and energy shots comes from two sources: caffeine (including the caffeine in guarana, yerba mate,...
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Calculate Your Caffeine

March 13, 2026

Calculate Your Caffeine
The infographic above shows caffeine concentration: it reflects the amount of caffeine per ounce – you can use these numbers...
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Energized Number Crunching: Energy Drinks

March 13, 2026

Energized Number Crunching
I wanted to know how energy drinks compared to soft drinks and coffee in terms of caffeine amounts. After all, energy...
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Energy Drinks: The Whole Story

March 13, 2026

Energy Drinks
Are energy drinks as safe as a cup of coffee? It depends. Consider this… Both statements are true: Okay, so...
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Profile: Energy Drinks and Shots

March 13, 2026

Energy Drinks and Shots
We tend to think that more is better, but that’s not the case with caffeine. Caffeine is a biphasic drug; low to...
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Supersize Sodas: Caffeine + Sugar

March 13, 2026

Caffeine + Sugar
The bigger the cup, the more sugar, calories, and caffeine it contains. Here’s a look at supersize fountain drink sizes,...
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