Who needs energy drinks? Death Wish Coffee is riding the caffeine craze with coffee it claims has “more than 200 percent caffeine” – which is a little misleading, since they really mean it has twice the caffeine (not 200 percent more caffeine) as regular coffee. The company says their coffee isn’t juiced up with added caffeine, but instead is made with beans that are naturally high in caffeine, and then roasted to ensure less caffeine loss. But it’s unclear whether these beans are robustas or arabicas, and where they are grown. I’ve got a few other questions for the company and have sent in a media request. Stay tuned and in the meantime, here are links to Oddity Central’s review and the Death Wish Coffee website.
Kickstart Breakfast Drink Vs. Coffee
Unrolled this week: from Pepsico and Mtn. Dew. They’re targeting folks who don’t like coffee or tea, but who do like a sweet buzz.
A 16-ounce can of Kickstart Orange Citrus contains:
- 92 mg caffeine (about the same as a cup of coffee)
- 80 calories
- 180 mg sodium
- High fructose corn syrup (second ingredient)
- Concentrated orange juice (a small amount, just 5%)
- Artificial sweeteners and flavors
I haven’t tried it yet (will pick some up when I head into Austin next). But I’m not the target market: I’m not keen on fake flavors, and prefer the antioxidants and complex flavors that come with naturally caffeinated coffee and tea. Kickstart comes in orange citrus and fruit punch flavors, which makes it sound like a carbonated, caffeinated Kool-Aid, but we shall see.
In a 2011 news release, the American Beverage Association (ABA) has actually stated, “caffeine is not a drug.” It also says caffeine is a stimulant.
Conflicting statements don’t do much for credibility, and misleading statements chip away at consumer safety. Caffeine is classified as a drug, a type of central nervous system stimulant; the FDA considers it both a drug and a food additive. Naturally, the ABA has a mission to boost profits for its members. But by making caffeine confusing, beverage makers undermine the public’s ability to consume caffeine safely and responsibly.
The Canadian Government has placed caffeine limits on so-called “energy shots” as part of an overhaul of its clasification system for the sub-category. Micro-sized caffeine drinks are now allowed a maximum of 200mg of caffeine per shot, after the change came into effect on Tuesday (5 February), Health Canada said. Manufacturers must also clearly label the amount of caffeine and other active ingredients in each product.
- Osama Bin Latte
- Stranger Danger
They’re all barista lingo from various coffee bars around the nation. Can you guess what they mean? For answers, check out Ben Schott’s Java Jive