Would you steal Nutella?
In 2013, thieves stole $21,000 worth of Nutella from a warehouse in Germany. College cafeterias face massive losses from pilfered Nutella. Columbia University is reportedly losing $5000 a week, $250,000 a year, because students are sneaking copious amounts of the stuff back to their dorms.
So what is Nutella, and why all the fuss? It’s a creamy hazelnut and chocolate spread. Not dark chocolate (I so wish it was!) but a motherly milk chocolate that plucks at the comfort-food heartstrings of people around the globe.
When I lived in Europe, Nutella was everywhere – an everyday food-fixture, like peanut butter in the States. Nutella has since been discovered in America. A few years ago, you could only find it in specialty stores. Now it’s in every supermarket; fan websites swoon over it; and there’s even a World Nutella Appreciation Day (lots of drama here: Nutella’s makers at first shut down the site and event, but reversed course in response to public outrage.)
Enter: Nutella: The 30 Best Recipes. It’s a die-cut cookbook in the shape of a Nutella jar. Presumably, you could give this book with a real Nutella jar as a combo gift (perhaps find a black-market jar for cheap, in Germany?).
For those who want to take Nutella to new heights, here’s a round up of recipes from Nutella:
Nutella: The 30 Best Recipes, by Ferraro U.S.A. Also available as an ebook.