Beverage Lobby Says Caffeine’s Not a Drug. Really?

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The ABA Says Caffeine Is Not a Drug. Really? In a 2011 news release, the American Beverage Association (ABA) has actually stated, "caffeine is not a drug." It also says caffeine is a stimulant. Conflicting statements don't do much for credibility, and misleading statements chip away at consumer safety. Caffeine is classified as a drug, a type of central nervous system stimulant; the FDA considers it both a drug and a food additive. Naturally, the ABA has a mission to boost profits for its … [Read more...]

Energized Number Crunching: Energy Drinks

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I wanted to know how energy drinks compared to soft drinks and coffee in terms of caffeine amounts. After all, energy drinks are sweet, carbonated and refreshing, so it's as easy to drink them as you would a Coke or other soda. And coffee is still the top banana when it comes to caffeinated beverages, but a Starbucks coffee tends to be more potent than a home brew. Even though a single "mainstream" energy drink delivers a solid caffeine rush, most fall within levels that health professionals … [Read more...]

Taking Risks: Energy Drinks and Alcohol

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Got a thirst? Need a boost? Slurp down a can, or two – or more – of a refreshing, cold energy drink. Within minutes, moderate to high amounts of caffeine are churning through your brain and body. A moderate dose can be safe, even desirable. Too much caffeine, though, and you get the shakes, hands tremble, heartbeat races, and caffeine intoxication takes over. Like alcohol, the effects are intense, and they diminish over time. Then there's the problem of mixing caffeine with alcohol. … [Read more...]

Energy Drinks Change Marketing, Not Caffeine

Full Throttle has reached teens as a sponsor of the National Hot Rod Association

To recap: Energy drinks as Dietary Supplements must list caffeine as an ingredient, but not its amount, according to FDA rules. Soft drinks are not required to list caffeine at all, but the amount of caffeine cannot exceed 71 mg per 12 fluid ounces, or .02 percent. Voluntary Caffeine Labels Deter Regulation Caffeine amounts now appear on many soft drinks. It's part of a voluntary, industry-wide action by the American Beverage Association. The ABA is a trade group whose members include Coke, … [Read more...]

Future Regulations for Energy Drinks

Imagine this: You're pushing your cart down the energy drink aisle, shopping for a can of Full Throttle Energy Drink. You almost walk right by it, before you realize, it's there – but the label is completely different. In fact, all the energy drinks look different. They're now called "caffeinated beverages" and you can't find the word "energy" on any of them. Plus, they've got all sorts of new warnings on them: Not recommended for children, pregnant or lactating women, persons sensitive to … [Read more...]